From signal to same-morning review
Four steps from market movement to a decision your team can use.
Sheafmark brings shelf truth, consumer conversation, and launch movement into one queue for CPG brand managers. Here is how each signal becomes evidence, context, and a suggested next step.
The four-step Sheafmark workflow
- Step 01
Shelf capture
Know what changed in-store before it becomes a meeting topic.
Continuous facings detection grounds each catch in shelf and retailer evidence: availability, placement, pricing, SKU, and retailer context. The result is a clear view of what is happening on the shelf and where to look first.
- Step 03
Launch pulse
Track whether a new SKU is moving as expected across markets.
Post-launch velocity tracking brings market and channel movement into the same workflow. Brand managers can see where a launch is holding its pace and where launch work needs attention.
- Step 04
Brand manager review
Start the morning with evidence and a next step together.
A digest brings the important catches into one review, while assistant triage helps organize what deserves attention. Evidence and a suggested next step arrive together so the team can decide what to escalate or investigate.
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Social listening
Hear the language consumers are using while it is still actionable.
Sheafmark follows reviews, creator chatter, paid share of voice, and sentiment as they move. Changes in phrasing and complaint patterns surface early enough for a brand manager to investigate or respond.